AT 커니 미국오피스 파트너
Sophia Soyoung Kwon, Partner from A.T. Kearney Inc. is an expert in driving profitable growth for leading consumer goods and retail companies. Over the last 20 years, she has helped her clients to improve both top line and bottom line through digital capability building, business model innovation, go to market strategy, marketing ROI improvement and zero based cost transformation. She has worked in North America, Europe and Asia.
She recently conducted a digital effectiveness study across 100+ consumer and retail companies. She also published an article on “Marketing Waste” in the Economist. She is an accomplished speaker, speaking at multiple events such as National Association of Retailers, Path to Purchase, Marketing Science Institute and CMO Counci
Prior to A.T. Kearney, she worked for L'Oréal in brand management role. She holds an MBA from the University of Michigan Business School.
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